Yes. It's about products. is an effort to find the best way from point A to point B within product design & development. We are always on a journey that oftentimes includes a gruelling process, with many windings roads and insurmountable macro/micro decisions. Especially as products are always evolving and adapting, whilst leaving the iterations within mostly chaotic & uncontrolled. wants to change that by gathering tools, stories & inspirations around a community that seeks to enhance the never-ending product iteration process.

“Our role is to imagine products that don’t exist and guide them to life.” – Christopher Stringer

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Julian Paul Creator

Building products & branded web experiences.

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